Logistics refers to the process through which something moves from its point of origin to the end where they can be consumed. Logistics can be applied in the management of several resources such as equipment, animals, food and time. This term is also used in the military where it is used to describe the maintenance of continuous supply to the army while cutting supplying for the enemy.

In a company, logistics entails several activities that facilitate operations. It is concerned with how information is passed from one area to the other. It also entails how materials are handled particularly during the production process to ensure that resources are used efficiently. Packaging is also an essential component of logistics. Other areas that comprise logistics include shipping of goods, management of the inventory, warehousing, planning for demand and fulfilment of orders.

Often, there is confusion between logistics and supply chain management and many people use them to refer to the same thing. However, logistics refers to activities within the organization while supply chain management refers to activities carried out in conjunction with other companies.

Many businesses dwell on the innovation and quality of a product or service. However, this could prove effortless if the commodity fails to reach a customer in the best manner possible. This is where the importance of logistics lies. It is the one that ensures that the demands of consumers are evaluated, and plans are made to ensure that they are met. It is also the one that fosters timely delivery of goods or services to the clients. As such, logistics can be viewed as an organization’s element of encouraging growth through increased sales. The timely delivery of services and meeting the demands act as strategies to attract customers as well as retain the existing ones. For these reasons, companies should focus on making logistics effective, failure to which they will fail.